TL;DR:
You can repurpose your blogs into various formats (videos, podcasts, social media posts, ebooks) to maximize outreach and earn more money. Automate the entire process using AI and social media scheduling platforms.
Introduction
First let’s briefly talk about the difference between repurposing and reposting:
- Reposting is simply sharing the same content again on the same or different platforms.
- Repurposing involves transforming your content into various formats, like audio and video.
Why should I repurpose and repost my content?
- Increased Reach: More content means more reach. If you don’t convert your content into different forms and post it to multiple platforms you’re leaving money on the table.
- Diversifying Audience: Some people prefer reading blogs, others love watching videos, and some enjoy listening to podcasts. By repurposing your content, you’re catering to all these preferences and maximizing your potential audience.
- Endless Possibilities: Imagine if you could post a blog article then instantly have it converted into a video, podcast, an entire social media campaign, ebook, and even a song? This is all possible with current AI and automation software, and the technology is improving every day.
How it works
- Create your content on one platform, for example, a blog
- Use AI tools to convert it into different formats like video, audio, and even eBooks
- Post to multiple platforms to maximize reach and visibility
- Use automation software or platforms to automate the whole process from start to finish
The ultimate goal of repurposing your content is to leave no stone unturned and convert your content into every format possible. Then put the entire system on autopilot so you can manage it all with minimum intervention.
Reposting Your Blog to Other Platforms
Reposting your blog on platforms like Medium can significantly increase your reach. However, it’s important to do this correctly to avoid negatively impacting your search engine optimization (SEO).
When reposting, always use a canonical link. This tells search engines where the original content is located, preventing duplicate content issues.
To automate this process, you can use Blog2Social. This tool allows you to easily share your blog posts across various social media platforms and blogging sites.
Follow this guide for more details on how to auto-publish your writing from WordPress to Medium.
Converting Blogs to Video
Video content is hugely popular and can help you reach a much larger audience than written content alone.
The idea is to use a video generation tool like Pictory or InVideo to create a video with text-to-speech from your blog. For a detailed guide on how to convert your blog into a video using Pictory, check out this tutorial.
Once your video is ready, you can post it on YouTube and monetize it with ad revenue and affiliate links in addition to funneling people to your website.
Potentially you could also include a call-to-action in your video that directs viewers back to your main website for more in-depth information.
The other tools focus on converting your blog to a video directly. However if you’re feeling more creative you could even use Runway to try and turn it into a video advertisement for your website.
Converting Blogs to Podcast
You might as well turn your blog into a podcast as well.
First convert your blog post to audio using a text-to-speech tool like Eleven Labs; you can even use it to clone your own voice if you want using the voice cloning feature. Then use a distribution service like Buzzsprout to upload and distribute it on multiple platforms.
Alternatively, you can try Podbean, which offers a more straightforward way to turn your blog into a podcast then upload it to Spotify. They provide a detailed guide on how to turn your blog into a podcast, covering everything from content creation to distribution.
Converting Blogs to eBook
Another powerful way to repurpose your content is by converting it into ebooks. Designrr is an excellent tool for this purpose. It allows you to import content directly from your website or even YouTube videos, and then transforms it into an attractive ebook format.
These ebooks can serve multiple purposes:
- Use them as lead magnets to grow your email list
- Sell them on platforms like Amazon’s Kindle store for additional revenue
- Offer them as bonus content for your loyal readers or customers
Designrr’s intuitive interface makes it easy to create professional-looking ebooks without extensive design skills. You can customize templates, add images, and organize your content to create a cohesive, valuable resource for your audience.
Social Media Automation
To maximize the impact of your repurposed content, you’ll want to automate your social media posting as well. Here are some options:
- SocialBee is an affordable tool that allows you to schedule and automate posts across multiple social media platforms. The popular alternatives like Sprout Social are probably too expensive if you only manage a few accounts.
- You can also use Make to automate your social media posting. This approach requires a lot more time to set up but it can be significantly cheaper in the long run.
Check out this comprehensive guide on using Make for social media automation.
By automating your social media posting, you can ensure that your repurposed content reaches your audience consistently across multiple platforms, maximizing your online presence with minimal daily effort.
Tip: To get people’s attention on social media try and put something valuable in each post. Include a useful piece of information from a blog post, highlight the most useful products from a guide, etc. This gives your audience a reason to engage with your post and potentially click through to view your full content.
Converting Blogs to Music
Ok, maybe I’m getting a little crazy here. We’ve already converted your blog into a text-to-speech video, podcast, reposted it on Medium and automated social media posts. Now what if we converted it into music?
The idea is to use ChatGPT to convert your blog post into lyrics. Next, turn them into a song using a music generator like Suno, then upload it to Spotify and create your own personal music brand based on your content. Naturally, you will link this back to your website as well.
This has a lot of potential in my opinion. And if you want some more ideas like this…
- Convert to Online Courses: Use AI-powered tools like CourseBox and Shiken to transform your blog posts into structured online courses.
- Convert to Video Games…? Rosebud.
Conclusion
Reposting your content to every single platform is the future of content creation and digital marketing. We are literally only at the beginning of this. Imagine turning your entire website into a feature-length film? It probably sounds completely insane, but it’s the future. Trust me.